Building Brand Awareness Power of Anticipation as a Startup

Whether you're a recently funded startup or a business that has been operating for years, building brand awareness will always be a top priority. According to one recent study, 89% of B2B manufacturing marketers said increasing brand awareness was a primary goal for their content marketing tactics—edging out both sales and lead generation. Which is why we recently did a webinar about the power of storytelling to drive brand growth, which you can watch here for free. In startup marketing in particular, brand awareness is everything. Think about it from the perspective of your reputation: you're the new kid on the block, entering a crowded marketplace and trying to serve an audience with increasingly fractured attention. You've got to do anything you can to stand out, and marketing is the best way to do it. But in addition to carving out a space in your industry, building brand awareness also brings an additional benefit: anticipation. People won't just take your word for it and immediately buy your product or service. They need to be convinced. If you can make them legitimately excited for the idea—if you can start before your product is even released and get them to mark "launch day" on their calendars—you'll come out all the better for it. Your brand's image is long-lasting Simply put, your brand is your promise. There's a reason why studies estimate that 45% of a brand's image can be attributed to not just what it says, but how it chooses to say it. For a startup, creating an awareness campaign that both a) lets people know you're coming and b) tells them what you plan to do when you get there checks the boxes of "brand awareness" and "anticipation" at the exact same time. Remember that your brand is going to outlive whatever your initial offering is. You're not just trying to sell today's idea; you're trying to sell tomorrow's, too. You need people to stay with you long after they've made their first sale, which is why the "brand awareness" side of the coin is so important. Anticipation builds momentum To say you'll be strapped for cash as a startup is quite an understatement. You're living in a world where every cent counts. Even so, people are going to need time to discover your product or service. If you wait until launch day to begin this process, you might get where you need to be eventually—but it's going to take a lot longer. Momentum doesn't just happen; it needs to build. If you time things right, you can make sure you hit your crescendo on launch day (or as close to it as possible). Focus on creating visual marketing collateral that doesn't just "engage" people but actually gets them excited. Build presentations and other visual collateral that contrasts their life before your brand and after it. How will the "after" be better? How will the "after" be easier? These are the questions you need to answer to build excitement. Think about what you're trying to do as a Venn diagram. The circle on the left is your product or service. The circle on the right is the daily life of your ideal customer. That space in the middle where the two overlap? That's the sweet spot you're trying to fill. If you can find innovative ways to communicate that in the run-up, you'll make people aware of your brand and get them excited for your launch at the same time. Guide the court of public opinion Give your new followers a place where they can discuss what you and they have to say. Whether they're responding to your launch campaign in a positive or negative way, you need to know what the general response is. Plus, there's never a better chance to do some course correcting than when you hear feedback straight from the horse's mouth. In terms of brand awareness and anticipation, this also creates something of an echo chamber effect. After a certain point, excited customers become brand ambassadors and start spreading your message alongside you. This takes some pressure off your organization while customers do some heavy lifting for you. Prime your audience At its core, building brand anticipation is about priming your audience. It's a strategy with two goals: let people know you exist and tell them how you're going to change their lives. Rather than wait until your product/service is absolutely perfect before doing any marketing, you should start thinking (and acting) on this as soon as you can. It's far better to have a preemptive awareness campaign, even a small one, than to keep everyone in the dark until you're "ready." Why? Because the dirty little secret of entrepreneurship is that you'll never be ready. Your product or service will never be perfect. To think otherwise is a fool's errand. Fortune favors those who boldly strike out where others are too scared to try. [Click to tweet ] Instead, start building brand awareness as soon as you can. Today. Right now. Don't just sell the product—sell the benefits your brand will bring. Then by the time your product is ready, your customers will be, too. Want to learn how to drive brand growth with powerful storytelling? Check out this free webinar.

Criminal Law and its importance - 275 Words

Criminal Law and its importance (Essay Sample) Content: Criminal Law and its importance Criminal Law is the part of law that deals with the criminal acts, violations of law, threatening, physical abuse, and any issue that may be socially and morally unacceptable. Criminal law basically deals with the idea of punishment and is a branch of law which is responsible for more serious crimes, and ones that need to be dealt with an iron hand. Some people confuse civil law with criminal law, but the two have a lot of difference. Civil law is restricted to the idea of disputes and quarrels and does not deal with punishments, rather concentrates on the solution by agreement, where criminal law is critical and is the act of law by which all punishments are given. Criminal law is a very important part of law, and is a subject that is taught with rigor and intensity. Students have a lot to learn from this course and the academic curriculum includes a lot of things that are essential to understand law as a whole. Crimes are divided into many categories and each one of them needs special attention and understanding, for the technicalities in law are important, more so in criminal law, for the fate and life of a person may be at risk. Issues such as murder, rape, theft, fraud e.tc are all part of criminal law and are an integral part of the curriculum for the students. Law is usually taught at higher school level and it is where the foundations are laid. The basics of criminal law are made clear at this stage and continue further as one pursues the course at a higher level. Criminal law is among the most essential branches that are taught in academic institutions and requires a great deal of effort to master from a young age. Although it may not be the easiest branch of law, criminal law is the most widely applied part of law in most parts of the world, and has large practical applications. Practicing law and advocating criminal cases is a tough, yet challenging and intriguing job and something that always remains in high demand, for the world we live in has crimes and criminals all around us. Practicing...

How to Prove De Morgans Laws

In mathematical statistics and probability it is important to be familiar with set theory. The elementary operations of set theory have connections with certain rules in the calculation of probabilities. The interactions of these elementary set operations of union, intersection and the complement are explain by two statements known as De Morgan’s Laws. After stating these laws, we will see how to prove them. Statement of De Morgan’s Laws De Morgan’s Laws relate to the interaction of the union, intersection and complement. Recall that: The intersection of the sets A and B consists of all elements that are common to both A and B. The intersection is denoted by A ∠© B.The union of the sets A and B consists of all elements that in either A or B, including the elements in both sets. The intersection is denoted by A U B.The complement of the set A consists of all elements that are not elements of A. This complement is denoted by AC. Now that we have recalled these elementary operations, we will see the statement of De Morgan’s Laws. For every pair of sets A and B (A  Ã¢Ë† © B)C AC U BC.(A U B)C AC  Ã¢Ë† © BC. Outline of Proof Strategy Before jumping into the proof we will think about how to prove the statements above. We are trying to demonstrate that two sets are equal to one another. The way that this is done in a mathematical proof is by the procedure of double inclusion. The outline of this method of proof is: Show that the set on the left side of our equals sign is a subset of the set on the right.Repeat the process in the opposite direction, showing that the set on the right is a subset of the set on the left.These two steps allow us to say that the sets are in fact equal to one another. They consist of all of the same elements. Proof of One of Laws We will see how to prove the first of De Morgan’s Laws above. We begin by showing that (A  Ã¢Ë† © B)C is a subset of AC U BC. First suppose that x is an element of (A  Ã¢Ë† © B)C.This means that x is not an element of (A  Ã¢Ë† © B).Since the intersection is the set of all elements common to both A and B, the previous step means that x cannot be an element of both A and B.This means that x is must be an element of at least one of the sets AC or BC.By definition this means that x is an element of AC U BCWe have shown the desired subset inclusion. Our proof is now halfway done. To complete it we show the opposite subset inclusion. More specifically we must show AC U BC is a subset of (A  Ã¢Ë† © B)C. We begin with an element x in the set AC U BC.This means that x is an element of AC or that x is an element of BC.Thus x is not an element of at least one of the sets A or B.So x cannot be an element of both A and B. This means that x is an element of (A  Ã¢Ë† © B)C.We have shown the desired subset inclusion. Proof of the Other Law The proof of the other statement is very similar to the proof that we have outlined above. All that must be done is to show a subset inclusion of sets on both sides of the equals sign.

Neanderthals Overview and Study Guide

Kill A Mockingbird By Harper Lee - 1878 Words

In the novel titled â€Å"To Kill a Mockingbird† by Harper Lee set in Alabama, in a southern county in the era of the Great Depression, between 1933 and 1936 illustrates that to understand and empathize with others, all you need is imagination. Perhaps that is the reason why Harper Lee let it be an innocent girl of almost 6 years to tells the story, because children can use their imagination. However, Jem and Scout met too many people along the story and from each person the children learned something such as don’t prejudge others, be strong in the most difficult times, to never give up and most important to defend innocent people. Although the narrative part of which is remembering past events and it is considerably higher in the moment that tells the whole story. One issue that seems quite parochial and distant in time, a small village in the southern US in the 30s, surprisingly connects to any modern reader, containing feelings and universal values. Harper Lee wants to teach her audience about the prejudges and the bad things that it brings, in order to accomplish this objective, she leans to a variety of sub plots where any side characters are either victims or promoters of prejudices. The main part of the novel is a speech given by Atticus to the jury trying to defend an African-American from a white society which becomes difficult because there is a white racist society. Throughout the novel, the children were prejudging a person named Arthur Radley without know him.Show MoreRelatedKill A Mockingbird By Harper Lee1049 Words   |  5 PagesTo Kill a Mockingbird: How a Story could be based on True Events in Everyday LifeDaisy GaskinsCoastal Pines Technical Collegeâ€Æ'Harper Lee was born in Monroeville, Alabama. Her father was a former newspaper editor and proprietor, who had served as a state senator and practiced as a lawyer in Monroeville. Also Finch was known as the maiden name of Lee’s mother. With that being said Harper Lee became a writer like her father, but she became a American writer, famous for her race relations novel â€Å"ToRead MoreTo Kill a Mockingbird by Harper Lee1000 Words   |  4 Pagesworld-wide recognition to the many faces of prejudice is an accomplishment of its own. Author Harper Lee has had the honor to accomplish just that through her novel, To Kill a Mockingbird, a moving and inspirational story about a young girl learning the difference between the good and the bad of the world. In the small town of Monroeville, Alabama, Nelle Harper Lee was born on April 28, 1926. Growing up, Harper Lee had three siblings: two sisters and an older brother. She and her siblings grew up modestlyRead MoreKill A Mockingbird By Harper Lee1290 Words   |  6 PagesHarper Lee published To Kill a Mockingbird during a rough period in American history, also known as the Civil Rights Movement. This plot dives into the social issues faced by African-Americans in the south, like Tom Robinson. Lee felt that the unfair treatment towards blacks were persistent, not coming to an end any time in the foreseeable future. This dark movement drove her to publish this novel hopeful that it would encourage the society to realize that the harsh racism must stop. Lee effectivelyRead MoreHarper Lee and to Kill a Mockingbird931 Words   |  4 PagesHarper Lee and her Works Harper Lee knew first hand about the life in the south in the 1930s. She was born in Monroeville, Alabama in 1926 (Castleman 2). Harper Lee was described by one of her friends as Queen of the Tomboys (Castleman 3). Scout Finch, the main character of Lees Novel, To Kill a Mockinbird, was also a tomboy. Many aspects of To Kill a Mockingbird are autobiographical (Castleman 3). Harper Lees parents were Amasa Coleman Lee and Frances Finch Lee. She was the youngestRead MoreKill A Mockingbird By Harper Lee873 Words   |  4 PagesIn the book, To Kill a Mockingbird, Harper Lee illustrates that â€Å"it’s a sin to kill a mockingbird† throughout the novel by writing innocent characters that have been harmed by evil. Tom Robinson’s persecution is a symbol for the death of a mockingbird. The hunters shooting the bird would in this case be the Maycomb County folk. Lee sets the time in the story in the early 1950s, when the Great Depression was going on and there was pov erty everywhere. The mindset of people back then was that blackRead MoreKill A Mockingbird By Harper Lee963 Words   |  4 Pagesgrowing up, when older characters give advice to children or siblings.Growing up is used frequently in the novel To Kill a Mockingbird by Harper Lee. Harper Lee uses the theme growing up in To Kill a Mockingbird to change characters opinion, develop characters through their world, and utilizes prejudice to reveal growing up. One major cause growing up is used in To Kill a Mockingbird is to represent a change of opinion. One part growing up was shown in is through the trial in part two of the novelRead MoreKill A Mockingbird By Harper Lee1052 Words   |  5 PagesTo Kill a Mockingbird by Harper Lee takes place in Maycomb County, Alabama in the late 30s early 40s , after the great depression when poverty and unemployment were widespread throughout the United States. Why is the preconception of racism, discrimination, and antagonism so highly related to some of the characters in this book? People often have a preconceived idea or are biased about one’s decision to live, dress, or talk. Throughout To Kill a Mockingbird, Harper Lee examines the preconceptionRead MoreKill A Mockingbird, By Harper Lee1197 Words   |  5 Pagessuch as crops, houses, and land, and money was awfully limited. These conflicts construct Harper Lee’s novel, To Kill a Mocking Bird. In To Kill a Mocking Bird, Lee establ ishes the concurrence of good and evil, meaning whether people are naturally good or naturally evil. Lee uses symbolism, characterization, and plot to portray the instinctive of good and evil. To Kill a Mocking Bird, a novel by Harper Lee takes place during the 1930s in the Southern United States. The protagonist, Scout Finch,Read MoreKill A Mockingbird By Harper Lee1695 Words   |  7 PagesIn To Kill a Mockingbird Harper Lee presents as a ‘tired old town’ where the inhabitants have ‘nowhere to go’ it is set in the 1930s when prejudices and racism were at a peak. Lee uses Maycomb town to highlight prejudices, racism, poverty and social inequality. In chapter 2 Lee presents the town of Maycomb to be poverty stricken, emphasised through the characterisation of Walter Cunningham. When it is discovered he has no lunch on the first day of school, Scout tries to explain the situation to MissRead MoreKill A Mockingbird By Harper Lee1876 Words   |  8 PagesThough Harper Lee only published two novels, her accomplishments are abundant. Throughout her career Lee claimed: the Presidential Medal of Freedom, Pulitzer Prize for Fiction, Goodreads Choice Awards Best Fiction, and Quill Award for Audio Book. Lee was also inducted into the American Academy of Arts and Letters. This honor society is a huge accomplishment and is considered the highest recognition for artistic talent and accomplishment in the United States. Along with these accomplishments, her

Essay about How did King George III lose his 13 American...

nbsp;nbsp;nbsp;nbsp;nbsp;There is a common misconception that the sole cause of the American Revolutionary War was the taxes imposed on the colonies by Britain. If a closer look is taken at the history of the Americas, however, it is easy to see that idea of freedom had been pulsing through the colonies for years. Just how did His Majesty King George III lose his American colonies? The answer is a chain of events stringing from the French and Indian war to the day George Washington handed over his troops to the Continental Congress, officially ending the War for Independence. nbsp;nbsp;nbsp;nbsp;nbsp;Before the French and Indian War, Britain had used a system of Salutary Neglect with the colonies, giving them a sense of freedom.†¦show more content†¦These acts put a limit on the colonist’s westward expansion, while simultaneously barring their trading ports and limiting their imports and exports (Intolerable Acts). nbsp;nbsp;nbsp;nbsp;nbsp;This punishment was the last straw for the colonists. Fueled by their desire to free themselves of King George III’s ‘unfair’ ruling, the Declaration of Independence was written on July 4, 1776. This document declared the colonies’ freedom from Britain and detailed their reasons, thus beginning the war for freedom. nbsp;nbsp;nbsp;nbsp;nbsp;Enter George Washington, who at the time was not the â€Å"father of the country† or the first president of the United States. Washington was the commander-in-chief of the Continental Armies and eventually led our troops to victory, but not before experiencing set backs that made the colonists and even the British question the outcome of the Revolution. While Washington and his men had not had a very successful beginning, the theme of the Revolution slowly began to take on a new feeling, especially after the battle of Saratoga. It is arguable to say that the battle of Saratoga is the actual point in the war where King George III truly lost his colonies. The British should have been able to defeat the colonists in a very short amount of time, retaining control of them. After the battle of Saratoga, however, this task would become increasingly difficult. The Battle of Saratoga, fought in the fall of 1777 was the turningShow MoreRelatedThe Thirteen Colonies2989 Words   |  12 Pages 13 English Colonies Georgia, South Carolina, North Carolina, Virginia, Delaware, New York, Massachusetts, Pennsylvania, New Jersey, Rhode Island, New Hampshire, Connecticut, Maryland were the thirteen colonies all had a different reason to be a colony. The thirteen colonies were divided into three different areas. The middle colonies were Pennsylvania, New York, New Jersey, and Delaware. The southern colonies were Maryland, Virginia, North Carolina, South Carolina, and Georgia. and the northernRead MoreAmerican Exceptionalism By George Washington1320 Words   |  6 PagesAmerican Exceptionalism is the term that imperialists in the United States regularly use to claim that their country is unusual or amazing. American exceptionalism defend to the exceptional character of the United States as an inimitably free country centered on democratic principles and personal liberty. American Exceptionalism is an issue that has been existed from early years and George Washington is one of the key pieces in this issue. The U.S history maintenance the idea of American ExceptionalismRead MoreDeclaration of Independence9744 Words   |  39 Pagesway, we can shed light both on its literary qualities and on its rhetorical power as a work designed to convince a candid world that the American colonies were justified in seeking to establish themselves as an independent nation.(2) The text of the Declaration can be divided into five sections--the introduction, the preamble, the indictment of George III, the denunciation of the British people, and the conclusion. Because space does not permit us to explicate each section in full detail, weRead MoreHow English Literature Affects the Monarchy2997 Words   |  12 PagesVII at Greenwich Palace (BBC News). In his early age, he was very interested in the arts and enjoyed reading literature. In 1509, Henry VIII succeeded his father Henry VII (1457-1509), but had originally become heir to the throne after his older brother, Prince Arthur, died in 1502 (Henry VIII (r.1509-1547)). He reigned during the House of Tudor monarchy when he was only eighteen years old until he died in 1547, having Edward VI succeed him. Throughout his years of reign, he married six women including:Read MoreThe American Character Essay1814 Words   |  8 PagesWashington Irving expertly reflects American history in his piece of 1819 â€Å"Rip Van Winkle.† Unbeknownst to Rip Van Winkle, the colonies are now free of British rule as Irving writes, â€Å"Here a general shout burst from the bystanders—‘A Tory! a Tory! a spy! A refugee! hustle him! Away with him’† (Matthews, 2007, para. 36). Rip enters the village armed, ignorant of the fact that he presents the look of a loyalist. The question of being a refugee is preferable to accusations of being a Tory, as a colonistRead MoreAmerican Revolution: What Range of (Long and Short Term) Causes, When Combined, Provides a Satisfactory Explanation for Why the American Revolution Broke Out in 1775?2127 Words   |  9 PagesAmerican Revolution What range of (long and short term) causes, when combined, provides a satisfactory explanation for why the American Revolution broke out in 1775? In the period from 1756 to 1765 England was fighting the French in the Seven Years War in Europe. The English also fought the French in North America. The English won both at home and abroad, but at a high financial cost. The English government decided to make the American colonists pay for their protection against the French andRead MoreThe War Of 1812 Was Terrible For Americans2959 Words   |  12 Pagesfor Americans because of disunity and there was no angry spirit like the Chesapeake incident, but nationalism emerged 2) On to Canada over Land and Lakes a) The soldiers in the War of 1812 were ill-trained and were not prepared for war. b) The strategy used for attacking Canada was poorly planned because instead of attacking Montreal, the center of population, the plan was spilt into 3 invasions of Detroit, Niagara, and Lake Champlain c) The British and Canadians had captured the American fortRead MoreGreat Inventors Changed our World3233 Words   |  13 Pageswith a degree in engineering. Eli Whitney is an American inventor who is best known for his invention of the cotton gin as it was one of the most influential inventions during the Industrial Revolution shaping the economy of the Antebellum North and South. The invention of the Cotton gin made cotton into one of the most profitable crop, which it reinforced the economic foundation of slavery in the United States. After his invention, he later turned his attention into manufacturing muskets for the newlyRead MoreMandinka Empire21578 Words   |  87 Pagesadditional information about this article http://muse.jhu.edu/journals/hia/summary/v032/32.1schaffer.html Access Provided by your local institution at 03/10/13 1:43PM GMT BOUND TO AFRICA: THE MANDINKA LEGACY IN THE NEW WORLD MATT SCHAFFER I I offer here a theory of â€Å"cultural convergence,† as a corollary to Darwin’s natural selection, regarding how slave Creoles and culture were formed among the Gullah and, by extension, supported by other examples, in the Americas. When numerous speakers from differentRead MoreModern History.Hsc.2012 Essay25799 Words   |  104 Pages * black Thursday November 24 1929 * the jazz age * a speakeasyyyyyyy How significant were the Republican policies in causing the great depression? The significance of the republic policies were great, they brought a lot of growth in the 20’s allowing the market to strive over lots of trading and the purchase of shares, but was also an unstable market, as the government had no control over what it did and was left up to the private sector almost to run the market. Entry of the United

The Last Leaf free essay sample

The Last Leaf (by O. Henry) Analysis O. Henry is one of the most famous American short story writers. His real name was William Sydney Porter and he was born on September 11, 1862. In 1894 was accused of stealing money and went to prison. While in prison Porter first started to write short stories. After Porter was released, he changed his name to O. Henry and published his stories in magazines. O. Henry’s short stories are famous for their surprise endings and humor. O. Henrys wrote such classic short stories as The Ransom of Red Chief, â€Å"The Gift of the Magi† and â€Å"The Furnished Room†. One of his stories with surprise endingis The Last Leaf. The theme of the story is hope belief and self-sacrifice. When Mr. Behrman hears of the severity of Johnsy’s condition, he decides to help. So Johnsy will be convinced to fight the pneumonia, he paints the exact image of the last leaf on the branch outside her window the day the last leaf fell. The story does foreshadow him painting the leaf in that he is always talking about the masterpiece he is going to paint and how he is a protector of the two young women that live above him. Now the inference that can be taken from his actions is that he had touched no one with his art he had no true masterpieces. By painting the last leaf he insured that johnsy would be affected by his art even only to get her through her illness. He paints a leaf in the pouring rain just for her and so she would pull through. She realized her foolishness when the leaf had staid and made a complete turnaround. The work done by Behrman saved her life he had an impact on an audience witch is all any artist can ask for. The irony that his best work caused him to lose his life it is also worth looking into. He had yet to reach anything of value tell this leaf and he dies two days later before Johnsy even knows what he had done for her. He doesn’t even get to see if he would pull through. This irony could be to show how much of a sacrifice he made or to illustrate just how much he cared for these two women that lived above him. He gave all he had to give Johnsy a chance of living. This means there is more to the relationship of those in this building other then just as living together. He cares for them that is obvious but why. He seems to be harsh toward them and the only reason you could put on it is because they pay him t o be a model and he didn’t want to lose them in that regard. This still comes across as quit cold and vague, not really a good place to end a story. There is not much to work with to form an argument of why witch I take as it leaves it to the reader to justify his actions this allows each reader come up with a different reason that works for them. This makes it to where each reader walk away happy with the ending though this is rendered point less by the fact that one can simply see it when trying to look past the surface. The relationship between Johnsy and Sue is far closer than just that of roommates. One piece of evidence toward this is how offended Sue becomes when the doctor asks it there is a man in Johnsy’s life. This shows that Sue doesn’t want there to be and takes offence to the idea. Why would a roommate take offence to a stranger asking if there was man in their roommate’s life? This adds a sense of care toward Johnsy and possibly a want for her not to find a man. Later in the same statement Sue asked, â€Å"is a man worth† but catches herself, then just answers the doctor’s question. Showing she has a low worth of men and tends not to take them with much value. The doctor is asking on the grounds of trying to see if Johnsy has anything to live for. It seems Sue takes offence to the fact that she isn’t good enough to live for.. At one point in the story Johnsy is talking about how she can’t wait to die and Sue asks her,† What would I do without you†. This seems like she is more concerned than just with the next month’s rent. Another piece of evidence that Sue and Johnsy who are two woman living alone together at the turn of the century this story is set sometime during the 1890s. It’s extremely odd that two women of this time period would live together especially alone and without a man. There are a multiple times where Sue holds Johnsy, now this could be dismissed as her friend is dying but coupled with other evidence it is possible to conclude there is more going on. There is another part of the story where johnsy apologizes for how she treated Sue why she was sick. She is deeply apologetic and tends uses Sues pet name of Sudie for the first time. Their relationship is very intrinsic and has a romantic element to it. To be honest when I first skimmed this I thought it was a man who was sick and a woman he loved caring for him but when going through more in depth for my paper I realized it was two women. The argument they are more than roommates has much more weight than most would admit. This hits that they could be a romantic couple though this is never admitted. Though this could be taken in to account on why Sue stops herself from finishing her thought in front of the doctor and could add a new element of how Behrman protects these women. The evidence points one direction that is hard to ignore. The last point to focus on in this peace is that it a very negative tone despite the fact that the end of the story Johnsy lives. The first negative observation is when johnsy is wishing for death. This is a very negative thing when someone wishes for death it usually is a sign of great discomfort or a plea for help. Johnsy seems almost excited at the prospect of being done with this disease that is ravaging her body. The symbolism is also darker in nature comparing Johnsy to a fallen white statue is one such example. This paints a very sad picture that this poor girl is not long for this world. Another use of literary devices in a negative since is when pneumonia is personified as a man killing people left and right. This makes it seem as a serial killer rather than a disease. Some may argue that the ending is happy Johnsy lives but at what cost. Death in the end still takes a life of a man that gave everything to save a girl that had no hope in her own survival. There is a line in the story that Johnsy says when she realizes how glum her outlook has been that sums it up pretty well calling it a sin how she had been acting. Johnsy throughout the story demands things from Sue such as calling for the blinds to be opened so she can see the ivy vine. This shows that she wasn’t very nice to her in while she was sick. The doctor gives Johnsy a 10 to 1 chance this is glum news. Sue try’s to make it seem better by comparing it to going by new buildings in the city. Though this has little effect and is shot back down by Johnsy. Throughout the story dark tones make it seem miserable and when hope is given it is quickly shot back down. This sets a tone of negativity in the whole story. This tone helps draw the reader sown to a sad emotional state and tends for them to see Johnsy situation as hopeless. The stories points of analyses are that of their relationship being more then roommates, why Behrman painted the leaf, and the negative tone of the story. These all can be explored to a great depth and shown in many ways. The relationships of this story are what make it an interesting piece. This story has many layers and O’Henry has made a truly lasting story that has a value far beyond that of a usual short story that will insure this one lasting for ages.